Another motivational method is affirmations, repeated statements, whether oral or written. These statements are designed to trick or teach the brain into believing something different. Repetition creates belief. For example, a person with a sleeping disorder might do or say affirmations that in effect present sleep in a positive and favorable light, I am safe, warm, and cozy, or maybe, I love to sleep. At first the brain won’t believe it, but with repetition comes belief.
http://www.helium.com/items/2288653-tips-to-stay-motivated
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